Booth Information ⑴

How to striking with small booth layout ---展位知识资讯⑴--小展位如何布置才能引人注目

Booth is too expensive? Booth too Alice? How to do that？many exhibitors have this sort of troubles, especially those cash-strapped small businesses can only choose some small booth location which are not very good, how to be striking with the small booth layout, so that "a small investment , big return "mean, we've Weapon!

展位太贵？展位太翘？怎么办，许多参展企业都有这样不大不小的困扰，特别资金紧张的小企业，只能选择一些位置不好的小展位，如何才能把小展位布置得引人注目，做到“小投入、大回报”呢，我们为您支招！

We all know the truth: it  is a good opportunity that to participate in the exhibition which will enhance corporate visibility, publicity and promotion of new products, and participate in the exhibition has become an important part of corporate business strategy. How to effectively take advantage of the exhibition is the core issue for many businesses concern. making the exhibition become the modern enterprise' best sales and marketing tools and achieving long-term business goals of enterprises.

大家都知道一个道理：参加展览会是提升企业知名度、宣传与推介新产品的好机会，而参加展览会也已成为企业重要经营战略的一部分。如何有效地充分利用展览会，让展览会成为现代企业最佳的销售与营销工具，实现企业的长期经营目标，则是许多企业关注的核心问题。

A responsible person in a large company which often appear in exhibition, said: "In these objects, first embodied in the booth design and installment. the booth design should reflect and reinforce the corporate image and reflect the spirit of enterprise.." Indeed, the exhibition does not longer sell products as the trend, it should no longer be an isolated display of individual products, but show whole business by products and integrated means,  including its capacity and grade.

In addition, the official also pointed out: In addition to the introduction and marketing of the product itself, these instruments also include a wide range of information dissemination, communication, advertising, public relations and consulting; not only let the audience to understand the products, but also to deepen the impression of the enterprise to a certain degree.

一位经常参展的大公司负责人说：“在这些目的中，首先体现的，是在展台的设计与搭建上面。展台的设计应体现和加强企业形象，反映企业精神。”的确，展览会不再是摆摊推销卖货，它不应再是孤立地展示个别的产品，而是以产品为载体通过综合的手段展示企业整体，包括它的能力、它的档次。

另外，该负责人还指出：除了产品本身的介绍和推销之外，这些手段还要包括广泛的信息传播、交流、广告、公关和咨询等;使观众在了解产品的同时，也在一定程度上加深了对企业的印象。

Therefore, when going around the booth design and build this center, three points are summarized as follows:

因此在展台设计与搭建时就要围绕这个中心，总结如下三点：

First, stand design to highlight the theme, emphasizing individuality, while in space and atmosphere to the audience a kind of affinity, but also to facilitate the conversation. To take full advantage of all possible factors, such as the shape of the booth, materials, acoustics, lighting, color and other decorating supplies, continue to the audience to fresh, stimulating their curiosity, to make them interested in the booth, and produce and exhibitions those who desire to talk.

When a journalist visited an exhibition recently found a business expo booth, the booth design to maximize the use of the lights, so that would not stand immediately "dazzling" up and at the exhibition center ceiling spotlights shine booth space to give greatly expanded, simple and elegant product under these lights set off even more atmosphere, attracting a lot of attention of visitors, but also attracted a lot of buyers to the booth consulting business. There are professionals that: According to the survey, the lighting can raise the degree of awareness will exhibit 30% to 50%.

第一，展台的设计要突出主题、强调个性，同时要在空间和气氛上给观众一种亲和力，而且要方便交谈。要充分利用各种可能的要素，例如，展台的形状、材料、音响、光线、色彩和其他装潢用品，不断给观众以新鲜感，刺激其好奇心，使他们对展台产生兴趣，进而产生与展览者谈话的愿望。

　　最近记者在参观某博览会时发现了一家企业的展位，该展位的设计最大限度地使用了灯光，使本来不大的展位立刻“耀眼”起来，并且在展览中心天花板聚光灯的辉映下，展位空间得到极大扩展，简约大方的产品在这些灯光的衬托下显得更加大气，吸引了很多专业观众的目光，同时也吸引了很多采购商前来展位咨询业务。有专业人士指出：根据调查，照明可将展览品认识度提高30%～50%。

Second, some people think: booth design should also take into account the business plan and other activities organized during the exhibition deals. At present, more and more large companies to conduct public relations activities in the exhibition as a good place, in addition to the exhibition itself, they also hold various conferences during the exhibition, performances and other activities at the same time. Due to large audiences and concentrate during the exhibition, these events and exhibitions held simultaneously, the impact of big savings. It also proposed to set up a booth new requirements.

Of course, the effect of participation also depends on whether the economic cost. Therefore, the effect is guaranteed at the same time, but also considered a good economic accounts, as far as possible the use of new, reusable booth materials, careful study design, reduce unnecessary expenses. Just as hereinbefore recited booths, it is the rational use of the advantages of the booth design, inadvertently gave himself launched a no budget product launches and procurement will be.

第二，也有人认为：展台设计还要考虑到与展览会期间企业计划举办的其他活动配套。目前，越来越多的大企业把展览会当成了进行公关活动的好场所，除了展览本身以外，他们还在展览会期间同时举行各种各样的发布会、表演等活动。由于展览会期间观众量大而且集中，这些活动与展览同时举行，影响大又节约开支。这也就对展台搭建提出了新的要求。

当然，参展的效果还取决于经济上是否划算。因此在保证效果的同时，还要算好经济账，尽可能使用新型的、可重复利用的展台材料，认真研究设计方案，减少不必要的开支。就如上文中所列举的企业展位，正是合理利用了展台设计上的优势，不经意间给自己展开了一场没有预算的产品发布会和采购会。

Third, according to statistics, the number of annual national exhibition breakthrough 4000, every industry has a dozen or dozens of exhibitions. Therefore, according to the exhibition hall set up different themes to design their own theme booths, have engaged in exhibition design designer said: "The big companies usually use the traditional way of exhibitions and large-scale site-dependent, so small businesses should be based on innovative designs . to highlight their own little booth. "and he also said: exhibit booth used should be based on booth size to select the appropriate display products and exhibition of products, in order to avoid overcrowding or sloppy, but also to make good use of modular exhibition equipment, avoid the use of seemingly low tables and chairs, should give "small but fine" feeling, the booth was decorated with meaning.

第三，据资料显示，每年全国办展数量突破4000个，每个行业都有十几个或几十个展会。因此可根据展会不同的主题馆设置来设计自己的主题展位，有从事展览展示设计的设计师说：“大企业通常是采用传统方式展览，并且依赖大规模场地，所以小企业应该以新颖的设计来凸显自己的小展位。”并且，他还认为：展台所使用的展品应根据展位大小来选择合适的展示用品及参展产品，以免过度拥挤或稀松，而且要善于利用组合式展览用具，避免使用看似低廉的桌椅，应该给人 “小而精”的感觉，把展位装潢得有品味。

Anna Li